Literaturnachweis - Detailanzeige
| Autor/inn/en | Abbatangelo-Gray, Jodie; Byrd-Bredbenner, Carol; Austin, S. Bryn |
|---|---|
| Titel | Health and Nutrient Content Claims in Food Advertisements on Hispanic and Mainstream Prime-Time Television |
| Quelle | In: Journal of Nutrition Education and Behavior, 40 (2008) 6, S.348-354 (7 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1499-4046 |
| DOI | 10.1016/j.jneb.2008.01.003 |
| Schlagwörter | Hispanic Americans; Cultural Influences; Nutrition; Public Health; Dietetics; Content Analysis; Acculturation; Television Viewing; Spanish; Advertising; Comparative Analysis; Health Promotion; English; Mass Media Effects; Language Usage |
| Abstract | Objective: Characterize frequency and type of health and nutrient content claims in prime-time weeknight Spanish- and English-language television advertisements from programs shown in 2003 with a high viewership by women aged 18 to 35 years. Design: Comparative content analysis design was used to analyze 95 hours of Spanish-language and 72 hours of English-language television programs (netting 269 and 543 food ads, respectively). Main Outcome Measures: A content analysis instrument was used to gather information on explicit health and nutrient content claims: nutrition information only; diet-disease; structure-function; processed food health outcome; good for one's health; health care provider endorsement. Analysis: Chi-square statistics detected statistically significant differences between the groups. Results: Compared to English-language television, Spanish-language television aired significantly more food advertisements containing nutrition information and health, processed food/health, and good for one's health claims. Samples did not differ in the rate of diet/disease, structure/function, or health care provider endorsement claims. Conclusions and Implications: Findings indicate that Spanish-language television advertisements provide viewers with significantly more nutrition information than English-language network advertisements. Potential links between the deteriorating health status of Hispanics acculturating into US mainstream culture and their exposure to the less nutrition-based messaging found in English-language television should be explored. (Contains 3 tables.) (As Provided). |
| Anmerkungen | Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail: usjcs@elsevier.com; Web site: http://www.elsevier.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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